Source: Alan Bell, Asentiv Ireland
Our Referral Paradox series of workshops are really taking off! Nothing like some good contradictions to get entrepreneurs seriously focussed on the future of their business. Here are some long-term ABSL* participants clarifying some key points at recent gatherings –
And if you’d like some food for thought:
If you want more referrals, stop networking and stay away from your potential customers.
When someone can make a great referral for you to a new client, make sure they do nothing about it.
To activate sources of referrals, say a lot but say very little.
Look for referrals but don’t look for business.
All this seems contradictory but is nonetheless true…
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* The Asentiv ABSL Community. Asentiv works with people to have an Amazing Business and a Spectacular Life!
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